Tree T Pee Net Worth: Johnny Georges’ Journey from Shark Tank to a $100 Million Company

The entrepreneurial world is full of inspiring success stories, but few are as compelling as Johnny Georges’ journey with Tree T-Pee. From a humble beginning to securing a game-changing deal on Shark Tank, Georges has turned a simple idea into a multi-million-dollar business. As of 2024, Tree T-Pee’s net worth stands at an estimated $100 million, a significant leap from its initial valuation of $750,000 in 2013.

But how did this incredible transformation happen? Let’s explore the evolution of Tree T-Pee, its financial success, and the impact of Johnny Georges’ vision on the agricultural industry.

The Birth of Tree T-Pee: A Water Conservation Innovation

Tree T-Pee was born from a simple but powerful idea—helping farmers conserve water while ensuring the healthy growth of young trees. Founded in 2005 under GSI Supply, Inc., Johnny Georges developed this product as a tribute to his late father, who was an innovator in the citrus farming industry.

The Tree T-Pee is a cone-shaped plastic device that sits at the base of young trees. Made from 100% recycled plastic, it helps in:

• Water conservation – Reduces water usage by up to 90% compared to traditional irrigation methods.
• Frost protection – Shields young trees from cold weather, preventing crop damage.
• Efficient growth – Creates a mini greenhouse effect, promoting healthier and faster tree growth.

This revolutionary approach to irrigation quickly gained traction among farmers looking for cost-effective and sustainable solutions.

Johnny Georges on Shark Tank: The Turning Point

In 2013, Johnny Georges appeared on Season 5 of Shark Tank, seeking $150,000 for a 20% stake in Tree T-Pee. His pitch was emotional and heartfelt, as he spoke about his father’s influence and his deep-rooted commitment to helping farmers.

While some of the Sharks were concerned about the low profit margins, John Paul DeJoria—co-founder of Paul Mitchell Hair Products and Patrón Tequila—was deeply moved by Georges’ passion. Without hesitation, DeJoria offered the full $150,000 investment for 20% equity, sealing the deal without negotiation.

This moment catapulted Tree T-Pee into the spotlight, and the response was overwhelming.

The Immediate Impact of Shark Tank

After the episode aired, Tree T-Pee experienced a massive surge in demand:

• Over 56,000 emails flooded in within 24 hours from interested customers.
• Sales skyrocketed as thousands of units were sold.
• The brand gained nationwide recognition, attracting partnerships and retail opportunities.

This exposure helped Georges expand production and streamline distribution, making the product more accessible to farmers worldwide.

Post-Shark Tank Growth: Scaling the Business

With DeJoria’s backing and increased visibility, Tree T-Pee expanded rapidly. The product made its way into major retailers like Home Depot, making it easier for farmers to purchase the device.

Tree T-Pee also entered international markets, extending its reach beyond the U.S. to Europe, Australia, and the Middle East.

Financial Success and Net Worth Growth

The business model evolved over the years, leading to higher revenues and increased company valuation:

• Before Shark Tank (2013): Valued at $750,000
• Post-Shark Tank Growth: Sales and revenue soared
• 2021 Revenue: Reported $5 million annually
• 2024 Company Valuation: Estimated at $100 million

Tree T-Pee’s Pricing Strategy: Then vs. Now

When Georges initially pitched Tree T-Pee on Shark Tank, it was sold for $4.50 per unit, with a production cost of $2.95, leaving only $1 profit per sale.

Post-Shark Tank, the price was adjusted to $9.95 per unit—a strategic move that maintained affordability while increasing profitability. Despite the price increase, sales remained strong, proving that the demand for the product outweighed concerns about pricing.

Johnny Georges: The Man Behind Tree T-Pee

Personal Life and Family

Johnny Georges is deeply passionate about farming and environmental sustainability. His father, a citrus farmer, was his greatest inspiration, teaching him the value of water conservation and innovative irrigation techniques.

Although he prefers to stay out of the media spotlight, Georges continues to advocate for sustainable agriculture, regularly attending farming expos and industry events.

Tree T-Pee’s Global Expansion

Tree T-Pee’s influence now extends beyond the U.S., with international farmers adopting the technology to combat drought and inefficient water usage.

Notable Achievements:

• Expanded to Europe, Australia, and the Middle East
• Partnered with major agricultural organizations to promote sustainability
• Gained recognition from environmental advocacy groups for reducing water waste

Challenges Along the Way

Despite its success, Tree T-Pee faced initial skepticism from investors due to:

• Low-profit margins – Many business experts believed the pricing was too low to scale effectively.
• Retail limitations – Initially, distribution was limited to select markets.
• Skeptical investors – Kevin O’Leary, a Shark on Shark Tank, refused to invest due to concerns over profitability.

However, Georges’ commitment to farmers and sustainability ultimately made the product a huge success.

Frequently Asked Questions (FAQs)

1. How much is Tree T-Pee worth now?

As of 2024, Tree T-Pee is valued at $100 million.

2. Is Tree T-Pee still in business?

Yes, Tree T-Pee is still in business and has expanded internationally.

3. Who is the CEO of Tree T-Pee?

Johnny Georges is the CEO and founder of Tree T-Pee.

4. Which Shark invested in Tree T-Pee?

John Paul DeJoria invested $150,000 for a 20% stake in Tree T-Pee.

5. Why did Kevin O’Leary refuse to invest?

Kevin O’Leary believed the profit margins were too low to scale effectively.