If you’ve ever fallen into a YouTube rabbit hole of firearm tests, emotional animal rescue stories, or wholesome family vlogs, chances are you’ve come across Matt Carriker. At 38 years old in 2025, this Texas-based veterinarian, YouTube creator, and entrepreneur has turned his passions into an online empire worth an estimated $5 million.
Known for his trio of successful channels—Demolition Ranch, Vet Ranch, and OffTheRanch—Carriker has built a loyal following that spans gun enthusiasts, animal lovers, and everyday families. But behind the viral videos and action-packed content lies a story of dedication, balance, and serious hustle.
Humble Beginnings: A Texas Boy with Big Dreams
Born on October 23, 1986, in Boerne, Texas, Matt grew up in a household that valued compassion and hard work. His father, Lee Carriker, is a veterinarian, and his mother, Patricia, was a full-time homemaker. Alongside his three siblings—Mark, Andrew, and Allie—Matt was raised with a deep respect for animals and a love for science.
After high school, Matt followed in his father’s footsteps and enrolled at Texas A&M University, where he earned his Doctorate in Veterinary Medicine. But what began as a straightforward path to veterinary practice soon took an unexpected turn.
The Rise of “Demo Ranch” and YouTube Fame
In 2011, while still early in his vet career, Matt launched his first YouTube channel, Demolition Ranch. What started as a creative outlet (and a way to fund his ammunition) quickly grew into something much larger.
Demolition Ranch became a go-to destination for gun reviews, ballistic experiments, and over-the-top firearm challenges. Known for his entertaining style and scientific approach, Matt built a following of over 10 million subscribers.
Most-Watched Videos Include:
- Bulletproof tests on everything from cars to fridges
- “Will it stop a .50 cal?” series
- DIY gun builds and destruction tests
Revenue from YouTube ads, sponsorships, and merch tied to Demolition Ranch makes up a substantial part of Carriker’s multi-million dollar fortune.
Vet Ranch: Where Passion Meets Purpose
In 2014, Matt launched Vet Ranch, a nonprofit YouTube channel dedicated to rescuing and treating abandoned or injured animals. The idea was simple—use his veterinary expertise to make a difference, and share those stories to inspire others.
The emotional content resonated deeply with viewers. With nearly 3 million subscribers, Vet Ranch features real cases where neglected animals are treated for conditions like mange, malnutrition, infections, and injuries—many on the brink of being euthanized.
How Vet Ranch Operates:
- Funded entirely by donations and YouTube ad revenue
- Partners with San Antonio Pets Alive to rescue animals
- Has helped thousands of animals find a second chance
It’s not just content—it’s a mission. Vet Ranch has grown into one of the most beloved animal rescue platforms on the internet.
OffTheRanch: The Family Behind the Fame
Matt’s third YouTube channel, OffTheRanch, gives fans a more personal glimpse into his everyday life. From home renovations to family adventures, this channel showcases the man behind the guns and scrubs.
One of its most popular storylines has been the renovation of the “El Chromino” mansion, a massive fixer-upper project turned dream home. The channel also features:
- Q&A sessions
- Travel vlogs
- Behind-the-scenes of Vet Ranch and Demolition Ranch
With millions of subscribers, OffTheRanch proves that Matt’s relatability and family values are just as entertaining as his gun experiments.
Family Life: Husband, Father, and Team Player
While Matt’s online presence is massive, he keeps his real-life family at the heart of it all. He met his wife, Meredith Atkinson, while studying at Texas A&M. Originally from Arkansas, Meredith eventually became involved in managing Matt’s social media presence and launched her own lifestyle blog.
The couple has three children:
- Adalyn
- Annie
- Lincoln
Despite his packed schedule, Matt makes time for his kids and frequently shares moments of parenting, travel, and everyday chaos on OffTheRanch. Meredith, after staying home for several years, now plays a key role in the family’s growing digital and business operations.
Bunker Branding: Merchandising Powerhouse
Outside of YouTube, Matt also runs Bunker Branding Co., a merchandise company that creates and ships custom apparel and gear for a variety of influencers—including his own brands.
Bunker Branding Handles Merch For:
- Demolition Ranch
- Vet Ranch
- OffTheRanch
- Other YouTubers and creators in the outdoor and tactical niche
The business has become another major income stream, helping Matt diversify his brand beyond ad revenue and sponsorships.
Net Worth Breakdown (Estimated in 2025):
- YouTube Ads (across all channels): $9+ million lifetime revenue
- Sponsorships & Partnerships: Approx. $500,000/year
- Merch Sales via Bunker Branding: Substantial contributor
- Veterinary Practice (Fair Oaks Ranch Vet): Stable and ongoing income
Total Net Worth: $5 million
Final Thoughts: A Legacy of Passion and Purpose
Matt Carriker’s story isn’t just about making viral videos—it’s about building a life around what you love. Whether it’s saving animals, teaching gun safety in an entertaining way, or making memories with his family, Matt continues to lead with integrity, authenticity, and a bit of Texas charm.
In 2025, with three thriving YouTube channels, a successful merchandise company, and a loving family by his side, Matt Carriker proves you really can do it all—as long as you’re doing it for the right reasons.
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